The plight of the human condition is to navigate life in spite of our paradoxes. One of the most salient paradoxes has always been our need to feel like we belong, yet to be recognised for our difference(s). When we join a group, there are codes, behaviours, language and rituals that bond us together. But there’s also a countervailing need to stand out. Some prefer to start by being different and then join a group of similar misfits. Others fit in first and then wish to mark their difference. This recent advertisement from Michael Kors sort of sums up the state of society. You want to be part of the in crowd, but not too fit in too much. Some strive for greater and higher recognition in a race … to the top of the heap. In society, do you feel that the urge to be different is perhaps getting the better of our need to belong?

The accompanying text is: Welcome to La La Land! Follow along as Bella Hadid, He Cong and Alton Mason tap into the dynamic energy of Hollywood for our Spring 2023 campaign film. Directed by director and cinematographer Matt Baron and featuring music by Agnes (24 Hours), the film follows Hadid as she steals the show at a red-carpet premiere.